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Mavic will continue to produce and sell products while under court observation. - Photo Mavic

Mavic placed under court observation, business activities continuing

ANNECY, France - The troubles of French bicycle part manufacturer, Mavic, have been continuing since entering receivership. The company, which has...

Mavic currently employees more than 250 people. – Photo Mavic

Mavic receivership raises questions over owner

ANNECY, France - The iconic brand Mavic has been in receivership since 2 May 2020. Nearly 10 months ago Mavic was officially sold by its parent...

Mavic President Gary Bryant. – Photo Mavic

'Mavic To Develop into Premium Full Cycling Brand'

ANNECY, France - Amer Sports has completed its divestment of Mavic SAS. The Finnish sporting goods manufacturer has finalized the sale of its French...

The transfer of ownership is expected in the second quarter of 2019. - Photo Bike Europe

Amer Sports Sells Mavic to U.S. Private Equity Firm

HELSINKI, Finland - After announcing its intention to sell its bicycle business as part of its group portfolio, stock-listed Amer Sports Oyj has now...

Mavic and Enve no longer fit in Amer Sports’ strategy. – Photo Mavic

Amer Sports Now Actively Searching for Mavic and Enve Buyer

HELSINKI, Finland - Amer Sports has published its financial 2018 report in which the company announced that it is now actively seeking for a...

Amer Sports’ Salomon shop in Toronto, Canada. – Photo Shutterstock

Amer Sports Takeover by Chinese Companies Becoming More Likely

HELSINKI, Finland - It started with Amer Sports' announcement that it wants to sell its activities in the cycling market with Mavic and Enve on 5...

Amer Sports is looking for candidates to take-over Mavic and Enve. – Photo Mavic

Amer Sports Wants to Sell Mavic and Enve

HELSINKI, Finland - Mavic and Enve no longer fit in Amer Sports' strategy to pursue sustainable, profitable growth. "We prioritize acceleration in...

Mavic and ENVE were hit by lower OEM orders in first three months of 2018. – Photo ENVE

Amer Sports Sees Again Big Sales Drop for Mavic and ENVE

HELSINKI, Finland - Amer Sports did not had a good first half of 2018 as its cycling activities through subsidiaries Mavic and ENVE saw a further...

Amer Sports is incorporating forward integration strategy with expanding number of own branded retail stores. – Photo TopTentTheran

Amer Sports Reports Omni-Channel Transition Successes

HELSINKI, Finland - Amer Sports saw its sales in cycling products under the Mavic and Enve brands drop with over 10% last year. But the Finnish...

“We do not mind where our customers buy, in webshops or at our dealers,” said Amer Sports’ Chief Commercial Officer Michael White. – Photo Amer Sport.

Mavic Owner Amer Sports' Omni-Channel Distribution Proves Successful

HELSINKI, Finland - Changing consumer shopping habits and practices have led to a transformation in Amer Sports' Go-to-Market strategy. For all its...