A total of 1,093,478 bicycles were sold in Spain in 2025, just 0.7% fewer than in 2024, according to data presented by industry association AMBE and Cofidis. Total bicycle sales in Spain generated €1.4 billion in 2025, a 9% increase compared to 2024. This growth was mainly driven by the mid-range and high-end segments, particularly e-bikes, which accounted for 21.5% of units sold and 35.2% of bicycle sales turnover.

The Spanish bicycle market is continuing to navigate a post-pandemic correction. As markets cool and consumer budgets tighten, Spain has again had to swallow a decrease in its bicycle production output. Spain closed 2025 with 286,100 units produced, at a production value of €233 million, according to official data published by the Spanish Ministry of Industry and Tourism.

In an industry driven by change, innovation and pressure to stay on top, where brands shift ownership, directions drift, and relationships often suffer, very few cycling companies ever get the chance to refocus and return to their authentic roots. Felt Bicycles is exactly planning to do that.

WELS, Austria - The future of the last bicycle brand of Pierer Mobility has finally been clarified: the Austrians have sold their sports brand, Felt Bicycles, to its minority shareholders, Cesar Rojo and Florian Burguet. Pierer Mobility, which will soon be renamed Bajaj Mobility AG, is finally ending its unsuccessful involvement in the bicycle and e-bike sector.

MADRID, Spain - Following a slow start to the year, bicycle production is set to decline in Spain in 2025. The country produced a total of almost 220,000 bicycles in the first nine months of 2025, a 10% drop compared to the same period last year. Totalling €179 million in value, this represents a considerable decline, according to official data published by the Ministry of Industry and Tourism. The data for Q3, however, shows the most promising signs of a revival.

GIRONA, Spain - "We're not just replacing derailleurs — we're replacing complexity," says Marc Barceló, CEO and founder of Niche Mobility. The new player in the e-bike system market has built a fully digital drivetrain from scratch and is on course for an OEM launch in model year 2027. A significant step forward for the start-up was the display of prototypes at this year's Sea Otter Europe in its hometown of Girona.