VALAIS, Switzerland - "We want to disrupt." That is the clear goal of the new project by ex-Stromer co-CEO Tomi Viiala. Joining forces with an elite set of partners, he is launching a new brand, Viiala, to push the current boundaries of innovation within the bicycle industry. The e-bike and speed-pedelec range hitting the market in 2028 will have a price tag to match its space-based technology and watch-industry backing. Is the bicycle industry ready for a giant leap?

The international bicycle industry, once heralded as a long-term growth story thanks to the e-bike boom, now finds itself grappling with uncertainty. Tariffs, shifting trade flows, regulatory ambiguity and fragile consumer demand are reshaping strategies across the value chain. Four leading manufacturers — Bosch eBike Systems, Schwalbe, Bafang and Velo —paint a picture of an industry both challenged and transformed, where resilience increasingly depends on innovation and adaptability.

The new Bicycle Drive Assistant (BDA) is a guided online tool that simplifies the specification process for belt drive systems. Ideal for OEMs, dealers, and advanced users, it eliminates mis-specification risks and accelerates product development. Besides that, it supports the growing demand for clean, low-maintenance, and sustainable bicycle drivetrains.

The e-bike sector is navigating a challenging yet transformative moment. With growing price pressure, overstock, and evolving consumer expectations, manufacturers need more than just performance—they need adaptability.

PADUA, Italy - Fully dedicated to producing bicycle mudguards, Eurofender has established a significant presence in the Northern European market over the past 15 years. "We are a relatively small company which makes us very flexible, dedicated to providing made-to-measure solutions for the industry," said Alberto Silvestri, founder and CEO of Eurofender during Bike Europe's visit to its factory.

FRANKFURT, Germany - Taiwanese IT company, OKGO has developed a cloud-based, full-service platform to support the development of a smarter e-bike industry. Additionally, the company recognises that digital solutions are evolving from 'nice to have' to 'need to have' as more regulations come into play. On display at Eurobike, the company debuted its fully compliant Battery Passport solution developed in collaboration with Chinese battery manufacturer Greenway.