SHENZHEN, China - Zhaowei may not be a household name, but there is a good chance its gears power nearby moving products, from car components to office or household appliances. Every day, millions of gears in any possible size are pumped out of its Dongguan, Suzhou and Shenzhen-based factories. Marking a first for the Chinese ODM, it has now entered the e-bike drive market with its own brand identity, Preeto.

INNING, Germany - With a focus on European manufacturing from its base in Southern Germany, TQ is quietly building its profile in the e-bike industry. Counting on Trek as a leading partner through its initial engineering phase, the e-bike component manufacturer's products are now specified on 18 brands across several categories.

IRVINE, United States - The long-awaited, much-hyped e-bike launch from Also, Inc., the micromobility spinoff of e-car manufacturer Rivian, is here. Though there have been a couple of leaked photos drifting around the internet, the California-based start-up has managed to keep most of the new bike's specs under wraps — until its launch on 22 October.

LONDON, United Kingdom - Touted as the brand's "lightest folding e-bike ever," United Kingdom folding bike manufacturer Brompton has debuted a new electric T range with a matching 'e-Motiq' drive system. Brompton's David Rhys, head of electric systems, shared his vision for the new motor system with Bike Europe in an interview following its debut.

In a competitive e-bike market, Preeto continues to prove that true performance is built on trust and transparency. Whether you're visiting its facility in China or taking its e-drive system for a test ride, you'll immediately experience the company's professionalism in delivering customer solutions.

GIRONA, Spain - "We're not just replacing derailleurs — we're replacing complexity," says Marc Barceló, CEO and founder of Niche Mobility. The new player in the e-bike system market has built a fully digital drivetrain from scratch and is on course for an OEM launch in model year 2027. A significant step forward for the start-up was the display of prototypes at this year's Sea Otter Europe in its hometown of Girona.