REUTLINGEN, Germany - Since establishing Bosch eBike Systems within the Bosch Group in 2009, the company has leveraged technological competencies from automotive electronics and sensor systems to power tool battery technology. For Bosch eBike Systems CEO Claus Fleischer, their systematic technology transfer approach, building on Bosch's foundational expertise in electric drive systems, is one of the three key elements of their success within the bicycle industry.

The e-bike sector is navigating a challenging yet transformative moment. With growing price pressure, overstock, and evolving consumer expectations, manufacturers need more than just performance—they need adaptability.

FRANKFURT, Germany - Following a remarkable entry at Eurobike in 2024 with DJI on everyone's lips, the drone maker returned in 2025 with a different message. With 16 brands now openly specifying the Avinox drive system, the Chinese manufacturer is in the process of distancing the business unit from its DJI origins and fully positioning itself as an independent brand.

Yamaha launches its most advanced and innovative generation of e-bike systems to date. The PW-Link system features a fully integrated and interchangeable lineup of drive units, batteries and displays.

FRANKFURT, Germany - The thriving e-bike market has long been dominated by a small number of drive system manufacturers. The rapid expansion of the market in the past years created room for new suppliers and their investors. Although some of these early entrants stepped out at the beginning of the decade, this trend has now reverted. More and more systems are being introduced on the market again, also by suppliers new to the industry. In this overview, we highlighted a few of them.

In 2025, the company celebrates a decade of progress, engineering, and commitment to redefining the e-bike experience. What began as an ambitious project rooted in Italian innovation has evolved into a recognised force in the e-bike industry. And with a clear mission: to become the first choice for European brands in the urban mobility segment.