After strategically expanding last year with a new factory in Vietnam to boost production capacity and enhance global compliance—especially for the European and U.S. markets—Ananda has now upgraded its Wuxi factory in China with advanced testing and assembly equipment. This facility, one of Ananda's five global factories, produces the majority of the company's e-bike systems.

The Gates Corporation leads the drivetrain revolution with its carbon Belt Drive system. With an aim to redefine racing performance, they're offering €100K to the first elite rider to win a UCI DH race on a belt-driven bike, boldly backing their innovation.

Eurobike is attracting a broader spectrum of companies than ever before. As the show heads toward its 33rd edition, it's not just bicycle manufacturers and component specialists setting up in Frankfurt. Increasingly, innovators from adjacent and even unrelated sectors are joining the Eurobike stage—bringing with them new materials, production methods, and perspectives that are reshaping the future of cycling.

The AM2R project ('Agenda Mobilizadora para a Inovação Empresarial do Setor das Duas Rodas' - Mobilizing Agenda for Business Innovation in the Two-Wheel Sector) will have a significant presence at Eurobike 2025, demonstrating the growing capabilities of the Portuguese bicycle, e-bike, and soft mobility industry.

Until recently, the world of bicycle locks was largely dominated by utilitarian designs that prioritized function over form. However, in the past decade, Leipzig-based manufacturer Texlock has been offering an alternative: a lightweight, flexible, stylish, and secure lock, crafted from high-tech fibers and steel.

SR Suntour has recently redesigned several of its manufacturing processes to enhance the precision of its suspension forks. "Our goal is to reduce friction, improve sensitivity, lower maintenance needs, extend service life, and offer a more refined suspension experience on the trail," says Fabio Sturaro, general manager at SR Suntour. Here's a closer look at what the company has been working on.