The AM2R project ('Agenda Mobilizadora para a Inovação Empresarial do Setor das Duas Rodas' - Mobilizing Agenda for Business Innovation in the Two-Wheel Sector) will have a significant presence at Eurobike 2025, demonstrating the growing capabilities of the Portuguese bicycle, e-bike, and soft mobility industry.

Until recently, the world of bicycle locks was largely dominated by utilitarian designs that prioritized function over form. However, in the past decade, Leipzig-based manufacturer Texlock has been offering an alternative: a lightweight, flexible, stylish, and secure lock, crafted from high-tech fibers and steel.

SR Suntour has recently redesigned several of its manufacturing processes to enhance the precision of its suspension forks. "Our goal is to reduce friction, improve sensitivity, lower maintenance needs, extend service life, and offer a more refined suspension experience on the trail," says Fabio Sturaro, general manager at SR Suntour. Here's a closer look at what the company has been working on.

Tektro offers OEM manufacturers a portfolio of innovative braking systems that meet the requirements of models ranging from entry-level to high-performance. The structured product line allows for targeted selection of suitable solutions for different mountain bike categories and applications. The latest innovation in the range is the top model EVO Pro, which opens up new possibilities for individual brake customization thanks to an innovative pressure point adjustment (PAD — Pad Activation Dial).

SEG Automotive, a leader in the automotive industry, supplies e-machines that power over 300 million vehicles globally. Building on its successful entry into the e-bike sector, the German company has partnered with the dynamic start-up Octagon to develop innovative system solutions. The first product of this collaboration is the evolution of the Kreutzer motor, a mid-engine system with automatic shifting that blends comfort and performance, designed for premium and performance-oriented e-bikes.

Recognising the demand for better-integrated and lighter components in the e-bike market, AUTORQ has responded to industry trends. Building on its success in providing the widest range of standard bottom bracket torque sensors, the company has developed an innovative integrated hub motor torque sensor.